Broadband Multimedia Marketing Association

The Broadband Multimedia Marketing Association (BMMA) is an international organization that enhances the business of service providers and vendors in the broadband services industry and advances the adoption and use of broadband services by identifying key industry success factors and sharing best practice marketing and other industry information.

Working together, the BMMA strives to grow the industry collectively and create an environment that allows each company to compete for its share of a larger overall market.

BMMA activities include:

  • Face-to-Face Meetings: two annual face-to-face meetings (one in the Spring and one in the Fall), which include deep dive roundtable discussions on current issues relevant to broadband services marketing.
  • Monthly Hot Topic Calls: on the fourth Tuesday of each month, we meet via conference bridge to discuss 1-2 current hot topics in a roundtable format, typically with a discussion leader. Past topics have included broadband usage, Wi-Fi strategies, home networking, DOCSIS 3.0 update, DSL technologies update, customer contact strategies and marketing to small and medium business (SMB)
  • Reports: the BMMA publishes a semi-annual benchmarking report (which includes DSL penetration, churn, and growth) and other impromptu surveys for our membership (e.g., non-pay disconnects and churn survey, tech support survey, AGM membership survey and more.) More information is available at www.bmma.us.

The TDS Telecom Connection

As a proud sponsor of the BMMA, TDS Telecom is committed to developing strong partnerships with service providers and other vendors involved in the broadband industry. As the leading industry resource focused on the marketing of broadband services, the BMMA presents TDS Telecom with an in-depth understanding of service providers' challenges, future direction, and product/solution requirements.

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